people from the age of 65 to roughly 80 and are the majority of retirees. One's who would be home and listening to the radio from 2-6 pm, or in their cars from 2-4 pm. And, are of the generation predating cell phones, tablets, etc. and who actually still listen to over the air radio!!! would have been 20-35 in 1975. So, what music are they relating to?
Leever is ~ 42..making 1995 the year he was 17 years old... So what would you expect him to relate to? and who is coming home form work 3-6 pm? not 30-65 year olds. So, 5-30 yer olds in 1995. Making average age ~ 17 in 1995...About the same as Leever's
You haven't figured out why TSN and Sportsnet (TV only) have petite, young , good looking and high pitched voiced women on???? so that 65-80 year old male retirees, could relive their youth and fantasize about their 20 year old girlfriends. All the while, they are next to their 65-80 year old wives..who are, neither petite, young or good looking...or on a nasty side, satisfy "unhealthy fantasies".
Media is in a dilemma..the young are turning away. So they need to try and hang on to the old. There was a time the sub 35's ruled media attention. That has changed.
Yeah, I don't agree at all.
65-80 year olds don't care about sports radio. They are not the ones spending disposable income on the majority of the things advertised on the station. They are set in their ways and have fixed incomes in general.
Leever's age does have something to do with it but it's the producer of the show who are in their 20's who should be making relevant music choices for today's listener.
TSN and Sportsnet are diversifying the on air talent with younger cheaper options(females/minorities). It happens on the radio, print, and TV.
People listen from work, driving in their cars, farting around the house, going to see the ballet
help
so to say their target audience are just at home seems off. A good portion of the city works outside the 9-5 slot.
The music is about setting a tone. If Creed, Ace of Bass or Stone temple Pilots gets you there cool.
I don't hear high pitched women, I hear women.
I just wish they would talk about sports and just not the Sens. 5 years ago the complaint was that they didn't talk about the sens enough when the team was better. They would spend half there time talking about non sport topics. Now that the Sens suck all they do is elaborate on players who will probably not be year next season or soon there after. The Raptors won the championship and they promote games on TSN 1200 but never talk about them other than headlines involving them.
CFRA has let go all of their senior on air hosts and replaced them with younger know nothings.
