Tnuoc Alucard
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- Sep 23, 2015
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Profit (or sometimes, minimizing losses) is the bottom line for radio stations, not listeners. They could throw all kinds of money at revamping the daily schedule, getting better talent, doing more marketing, and it would probably gain a lot of listeners and advertisers but whether it would increase profit is an entirely different matter.
My hot take is that the radio station exists almost solely to broadcast Sens games, and to a lesser extent, Red-Blacks games and other special events (NFL playoffs, World Junior etc.). That's where they make the money, particularly when the Sens go on a run or the RBs make the Grey Cup. Everything else keeps the lights on and fills the programming schedule and that's why nothing has really changed in years....they don't care (corporate level). Just a hot take, but when "it walks like a duck...." etc.
Advertisers are willing to pay for ears.
The more ears that are listening to a Radio station allows the Station to charge more $$$$ for advertising than their competitors.
The more $$$ a station can charge means more Profit.
More Listeners = more profit.
TSN 1200 pays the Senators for the radio broadcasting rights, for this market, and they then extract $$$$$ from advertisers who want to advertise to the demographic that will most likley be listening to those games.
There is no profit without listeners, or higher profits without a higher number of listeners than your competition.