g00n
Retired Global Mod
- Nov 22, 2007
- 30,527
- 14,543
The old jerseys for many teams had a "f*** you, this is hockey" charm to them. The entire idea was to be big, bold, thematic, colorful, and easily identifiable from a distance. There is a certain Joie de vivre spirit to them, especially in the 70s when fashion was basically anything goes. It was fun, and the violence that came with it made it ironic and special.
Modern unis/kits in general are more geared toward "what can I get an edgy teenager or casual fan to actually buy and wear and not feel like a tool in a room full of people wearing NBA/NFL gear?" They're usually safe, sterile, and fairly conservative in design. Remember when every sports team had to develop a black jersey so musicians would put them in videos, and people would wear them in public again? The modern jersey just adds a bit of color and traditional team identity to that marketing mission.
But let's be honest. We're talking about bearded men on ice skates fighting over a black chunk of rubber while calling each other shit like "Chicken Parm" and "___y".
It's hockey, not a job interview.
Give me the retro look any day.
Modern unis/kits in general are more geared toward "what can I get an edgy teenager or casual fan to actually buy and wear and not feel like a tool in a room full of people wearing NBA/NFL gear?" They're usually safe, sterile, and fairly conservative in design. Remember when every sports team had to develop a black jersey so musicians would put them in videos, and people would wear them in public again? The modern jersey just adds a bit of color and traditional team identity to that marketing mission.
But let's be honest. We're talking about bearded men on ice skates fighting over a black chunk of rubber while calling each other shit like "Chicken Parm" and "___y".
It's hockey, not a job interview.
Give me the retro look any day.