The name on the back matters: NHL is now marketing its stars

[LeHab]

Always going to be more challenging than more individual sports but good on the league on taking (baby) steps to better market star players.

The name on the back matters: NHL is now marketing its stars

Click to read more...

 

[BKIslandersFan]

And I noticed the league has started slowly, to market to minorities too.

 

[joelef]

what wrong with being "cocky" i mean sports are interesting when there a bad guy .

 

[joelef]

"seeing the hesitancy for propping one player up before they understand the wide-ranging plan to give the NHL more exposure"
theres was "hesitancy" on this? God the people running the NHL are idiots

 

[BattleBorn]

And I noticed the league has started slowly, to market to minorities too.

Perhaps I haven't seen it since I'm not a minority and I don't do "minority stuff," but what have they done?

 

[joelef]

And I noticed the league has started slowly, to market to minorities too.

there the only league in the us that docent have a spanish language TV deal.

 

[BKIslandersFan]

Perhaps I haven't seen it since I'm not a minority and I don't do "minority stuff," but what have they done?

On social media they have been promoting more fans of color.

 

[SupremeNachos]

what wrong with being "cocky" i mean sports are interesting when there a bad guy .

It's almost always different generations having different takes on what is or isn't acceptable for a player to do. A lot of old timers are not fans of guys being flashy on or off w/e surface they play on while a lot of younger folks find that kind of behavior entertaining. There is a difference between being "cocky" and being a dbag though and the line that separates the two can be confusing at times.

 

[Anisimovs AK]

Perhaps I haven't seen it since I'm not a minority and I don't do "minority stuff," but what have they done?

Actually recognizing Black History Month for the first time this year

 

[joelef]

It's almost always different generations having different takes on what is or isn't acceptable for a player to do. A lot of old timers are not fans of guys being flashy on or off w/e surface they play on while a lot of younger folks find that kind of behavior entertaining. There is a difference between being "cocky" and being a dbag though and the line that separates the two can be confusing at times.

theres hockey fans who thinks cracking a smile is "disrespectful"