.........only in america is sport considered "business first". in the rest of the world it's all about a social institution, and a heritage which you don't **** with. there's 1 team of 1 sport which matters to each community throughout the nation. its part of who each person is. sporting results mean almost nothing, because you can't abandon what is in essence family. you love family unconditionally because it makes you you. yet..... in america it's different. no where else does the "bandwagon fan" literally make the difference between a "franchise" existing or not. the result? weak cultural meaning which is never set in stone like in europe and the rest of the world, but which is constantly fluid, at the mercy of pure vanity. loyalty doesn't exist in American sporting culture, because it is as easy to jump on as it is to jump off when people face social EMBARRASSMENT FOR BEING LOYAL TO A BAD TEAM. In europe they stay loyal to a team if they've been in division 1 since 1925 and never even dream of winning anything significant BECAUSE IT'S IN THEIR BLOOD. and yet there's more, it's nothing but a giant business. the marketing department of the NFL is bigger than La Liga's, bundesliga's, the premiership's, AND ligue 1's combined. and what do those american marketing genius' do? why they attempt to degrade the intelligence of the demographic by enticing viewership and material support with ****ING DISTRACTIONS THAT HAVE NOTHING TO DO WITH THE SPORT. America's sporting culture is a corporate behemoth which is about as sincere and genuine as the "doctors endorsed" smoking ads of the 50's. Why do I care? because America has been trying to ruin canada's sporting culture for 100 years now. hockey is canadian heritage which has been perverted for american corporate interests and while scoffing at the canadian public. I know it's nobody here's fault, and I certainly don't blame the average american, however every time an american uses the phrase "that market is underserved, they should get an ___ team" I hope you understand you are shilling for greed and not for heart.