The US media may not care that much about hockey, but it seems to often care enough to take negative jabs at the sport or at least at the NHL. More importantly though is the general overall impression that relocating teams consecutive teams to Canada will have... 'Hockey is failing in the US'... and so many casual fans (which could one day become more than casual fans) might start thinking,.. 'you know, I guess hockey really isn't an "American" thing.'
The NHL has obviously been striving to build an image, a more popular and positive image, in the US, and relocating two teams in a row to Canada works totally against that objective. Of course the issue is really not that simple, but that's how it could be viewed.
I hope I didn't disappoint, Melrose