Soliloquy of a Dogge
I love you, Boots
This quite possibly couldn't be more wrong.
Objectively speaking, a superstar American player that appeals to even 10% of the population in the US is more marketable than the same player appealing to 100% of Canadians.
Hockey is an afterthought here in the States. It is behind Dog Conformation, Bowling and Poker. I doubt an American born superstar would change that considering the league's inability to grow the game or market its athletes.
Nothing but peanuts left when it comes to endorsements after the NBA/NFL/MLB/MLS, tennis and golf are through... so no, I don't really agree with that assessment considering they'd be marketing to a very tiny and limited demographic.