Hard to believe that a company like Reebok would gamble millions at this particular time on a still somewhat unproven young star. Crosby could be playing in the WHA, AHL or Europe next year. Crosby is an outstanding Junior hockey player dominating the weaker teams and defensemen in the Q but IMO his best upside is limited or more comparable to a Brad Richards although he does have a more fan friendly smile and media appeal. The NHL style of play and clutch and grab 6'4" interfering Dmen will not allow a 5'10" player to dominate and shine the way stars should shine. Crosby was really good at the WJC but didn't stand out as much as all the media types made it sound. He played with the next 2 best offensive players in the tournament, played every power play and still didn't rack up the kind of points you expect from a superstar. i.e. Gretzky in the WJC's. Crosby is a great player at his current level and is likely to be a really good NHL'r but to hand out millions to yet an unproven player boggles my mind and is another example of what's gone wrong with professional sports.