Should the NHL sell the naming rights for the Stanley Cup

Discussion in 'Fugu's Business of Hockey Forum' started by Fehr Time*, Aug 23, 2011.

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  1. Fehr Time*

    Fehr Time* Guest

    Since everything is all about generating revenue these days, I say why not. It is done with the Memorial Cup in junior, so why not the NHL? It would be interesting to see how much money could be made off of selling these rights. Thoughts?
     
  2. JackFr

    JackFr Registered User

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    No.

    No.
     
  3. cbcwpg

    cbcwpg Registered User

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    If you are talking about something like " The 2012 Stanley Cup as brought to you by McDonalds " where that company pays the NHL for the right to add the "brought to you by" reference ... fine. No problem.

    But if you are talking about calling it the " 2012 McDonald's Stanley Cup ".... that's just wrong on so many ways. I don't like it being called the Mastercard Memorial Cup either. The teams in the NHL play for the Stanley Cup, nothing else.

    I'll tell you what, when the NFL starts calling it the Best Buy Vince Lombardi Trophy, maybe I'll change my mind... NOT!
     
  4. White Pine

    White Pine Registered User

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    I can't stand commercialization of any kind, even arena naming rights, etc. Some things just shouldn't be touched.

    Also, the Stanley Cup has been the Stanley Cupp for so long, it wouldn't make sense to change it now. Though it is concievable to get used to it (ie the Brier)

    Only other point is that everyone competes for the Lord Stanely's Cup, nobody cares about the Wal-mart part. big turnoff in my opinion (don't take that the wrong way)

    anyway, if you make a new trophy, name it whatever, but leave history alone.
     
  5. LadyStanley

    LadyStanley RIP Fugu

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    I'd like to see corporations step up for the following:


    • New "defensive defenseman" award (the Norris always seems to go to a more offensive guy)
    • NHL Assists leader
    • Coach of the post season

    But keep your paws off the Stanley Cup.
     
  6. kdb209

    kdb209 Registered User

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    You say that now, but how long will it be untill we see

    Lady [​IMG]
     
  7. Fehr Time*

    Fehr Time* Guest

    Why not though? It is all a big business anyways. There are no sacred cows.
     
  8. White Pine

    White Pine Registered User

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    If they wanted to make as much money as humanly possible... I suppose they would think about it, along with the VIA Rail Montreal Canadiens and CanWest Winnipeg Jets, and McDonalds National Hockey League. I would still hate it, though. Thankfully the League currently sits on a modest two billion dollar cushion.

    :)
     
  9. Brent Burns Beard

    Brent Burns Beard DontTouchMyDonskoi!

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    when the owners shut down the NHL to bring about a "partnership" with the players, they became ethically and morally obligated to grow revenues from every single available source.

    if the market would bear an oxygen delivery surcharge on each ticket, they are morally and ethically obligated to charge it

    if the market would bear a step access fee on each ticket, they are morally and ethically obligated to charge it

    etc ..

    hey, they are the ones who shut down the league in an attempt to link revenues to salary and now that they have it, they would be cheating the players if they left money on the table.
     
  10. Fehr Time*

    Fehr Time* Guest



    And bingo was his name-o.....
     
  11. White Pine

    White Pine Registered User

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    Out before a minor argument starts. I don't see anything ethically wrong with your idea, an I see the sense. It's just that I wouldn't do it, or want it. I suppose it's a question of priorities.
     
  12. Dave is a killer

    Dave is a killer Dave's a Mess

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    ignore is a great option
     
  13. Killion

    Killion Registered User

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    :biglaugh::thumbu: Michael Yormark, is that you hiding behind Fehr Time?....
     
  14. Tinalera

    Tinalera Registered User

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    That just puts a new spin on things....


    They techinically could still call it the "STANLEY(tm) Cup" :D
     
  15. No Fun Shogun

    No Fun Shogun 34-38-61-10-13-15

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    Only if they want to be completely ridiculed.
     
  16. Noldo

    Noldo Registered User

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    The loss of prestige (from the League's point of view) would make those naming rights way too expensive for any company. In other words, no entity would be willing to pay such an outrageous price it that would make the deal too good to pass from league's point of view.
     
  17. hatterson

    hatterson Registered User

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    I'd rather keep all awards named after something meaningful. Have the Assists trophy be named after a guy like Adam Oates or the best defensive defensemen named after a guy like Harvey.


    Certain things *should* be sacred. The Stanley Cup is one of those.

    The closest thing to sponsorship should be a company being able to buy the rights to "The 2012 Stanley Cup Finals brought to you by GEICO" They can bring the finals themselves, but not the cup.
     
  18. pete goegan

    pete goegan Registered User Sponsor

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    And...

    No!
     
  19. DaleCooper

    DaleCooper NEVER 4GET

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    Please no.
     
  20. Dado

    Dado Guest

    Sure, why not? There are already a couple of corporate logos on our jerseys, ads are plastered all over the ice and the arena, why should the trophy remain unsullied?
     
  21. Melrose Munch

    Melrose Munch Registered User

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    Yeah right!

    That soccer trophy above me is way older and has been sullied with logos.
     
  22. Hell no. Can't even stand "this powerplay is brought to you by" crap.
     
  23. saskganesh

    saskganesh Registered User

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    It's not about fake religions or golden calfs. This is about undermining your own brand, which is bad business, and bad big business.

    If you lose customer support, it doesn't matter what your sponsorship packages are. Based on past advertising on jersey threads, I think at least 90% of the market would be against this.
     
  24. EventHorizon

    EventHorizon Bring Back Ties!

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    That trophy is not even 20 years old. You're probably thinking of the FA Cup which is way older than the Stanley Cup (and has no corporate logos on it).


    Back on topic, why the hell would they put a corporate sponsor on the Stanley Cup? There are some things that should not be touched. The uniform is one. The Stanley Cup is another.
     
    Last edited: Aug 23, 2011
  25. rojac

    rojac Registered User Sponsor

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    Okay, maybe I missed something in my research but the Premier League trophy appears to have been created for the league when it started in 1990s.

    Perhaps you meant to refer to the FA cup which is all of about 20 years old than the Stanley Cup so I hardly thing that qualifies as "way older".
     

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