What millionaire who could choose from so many other cities, would choose Edmonton?
It is such a dreary grey city. Cold.
Having said that, it’s only slightly worse than Calgary.
This has nothing to do with the teams.
Just my opinion as someone who grew up in the Rockies.
Both cities are awful compared to the options Markstrom is going to have.
All available hockey players are not such a uniform group. I totally agree with you that many would not want to come to that climate, but you don't know what is motivating each individual player. There have been players who like Canadian wilderness, have liked aspects of the team, like the fans, etc etc etc. All Canadian teams including Edmonton and Calgary have signed big name free agents before.
This thread is built on the idea that Markstrom didn't want to come to Edmonton, from his own words, which is fine but it's not strongly confirmed. We don't know what's motivating him. Even in that quote in the OP, it's not saying that he hates the climate. It's that he sees Edmonton as a B market or a project. So even if we take it as truth, he seems to be motivated by team factors.