It's more of a personal preference. My entire circle watches TSN.
But again, with TSN being the home of F1 (huge following), golf majors, Sunday/Monday night football, NASCAR, golf majors, Monday Night Raw, the UFC now and still having hockey games.....they're doing alright cable-wise. I know one of the sticking points during the last rights negotiations was not putting games on their CTV affiliates as they have programming that brings in ratings during the week.
Where they've pulled ahead is with their online subscriptions up 340%. That's where sport is going.
Not that your point doesn't stand, but WWE programming has been on Rogers channels since they bought The Score in 2013 and was on The Score since 2006.