SBJ: Leagues embrace Twitter, with eye on future revenue

Discussion in 'Fugu's Business of Hockey Forum' started by Fugu, Oct 23, 2013.

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  1. Fugu

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    http://www.sportsbusinessdaily.com/.../21/Leagues-and-Governing-Bodies/Twitter.aspx
    Twitter execs selling the leagues on the idea that getting more tweets translates directly to getting higher ratings.

    The NHL's Collins adds his two cents. Interesting read on how to monetize the social media/networking phenomenon:

     
  2. Fugu

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    A related story from SBJ about the NFL's deal with Twitter rankling TV execs, and just how powerful the NFL is in that they can dictate whether the broadcasters can even use the twitter symbol during broadcasts (form of advertising).

    http://www.sportsbusinessdaily.com/...eagues-and-Governing-Bodies/Twitter-side.aspx


    They, in essence, preclude the networks from using twitter and carve that out for themselves. Kind of smart actually, they know the value of digital media rights and the platform variants to monetize those rights.
     

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