LadyStanley
Registered User
Mark Cuban vs. Ted Cruz: NBA ratings debate again rears its ugly head
Arguing about sports TV ratings is a well-worn political path and perhaps a uniquely modern one. That’s too bad because the NBA Finals are getting interesting.
And MLB races.
I hate political ads.
Arguing about sports TV ratings is a well-worn political path and perhaps a uniquely modern one. That’s too bad because the NBA Finals are getting interesting.
... it would be wholly dishonest and completely ridiculous to say that “politics” is what is causing the NBA’s ratings decline. It is just one of myriad reasons.
The biggest is that the NBA is staging its Finals in October, not June. It isn’t just running up against direct competition from baseball, college football and, most notably, the NFL. Game 3 of the NBA Finals was seen by just 5.94 million people against “Sunday Night Football,” which was watched by 15.08 million.
It’s not just head-to-head competition, though, on television. Most years, the NBA dominates media coverage during the Finals, helping market stars and create the kind of storylines that draw in casual viewers. That isn’t happening now, where even on ESPN/ABC, which is broadcasting the Finals, the NFL remains king on its talk and news shows.
And MLB races.
I hate political ads.