Producing live sports events for non-sports focused cable channels.

Big Z Man 1990

Registered User
Jun 4, 2011
2,563
367
Don't say anything at all
This has been a thing for decades now. In the early years of cable, TBS and USA frequently broadcast sports events, and they still do to some extent. TNT has had the NBA from startup, and at one point had the NFL. FX used to broadcast sports events as well under Fox ownership.

But I want to see a lot more of this. The parent companies of the historic big three television networks - The Walt Disney Company (ABC), ViacomCBS (CBS), and NBCUniversal (NBC) - have plenty of non-sports focused channels on which live sports events could do well.

Disney has Freeform, FX, and FXX. ViacomCBS has MTV, VH1, Pop, and Paramount Movie Network (soon to be renamed from Paramount Network), as well as Nickelodeon for kid-friendly alternate telecasts (like with that NFL playoff game earlier this month). NBCUniversal has USA and Bravo, and they won't be having NBCSN much longer.

So, more live sports events should be produced for these networks. For ViacomCBS, they could use Paramount Movie Network as a cable outlet for CBS Sports-produced events that are too high in profile to air on CBS Sports Network, which is in less homes than PMN.

The fact of the matter is that there are still too many people who subscribe to traditional cable and satellite providers.
 

Big Z Man 1990

Registered User
Jun 4, 2011
2,563
367
Don't say anything at all
Nickelodeon's alternate broadcasts could have Jessica DiCicco providing commentary in character as Lynn Loud from The Loud House if the game (can be on CBS, CW, or a cable network, like a Michigan Wolverines basketball game on CBS) involves a Detroit team (the series is set in a fictional Detroit suburb).
 
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