Potential New Revenue Stream - Advertising on Jerseys

Discussion in 'Fugu's Business of Hockey Forum' started by ebox99, Feb 11, 2011.

View Users: View Users
  1. ebox99

    ebox99 Registered User

    Joined:
    May 8, 2009
    Messages:
    271
    Likes Received:
    0
    Trophy Points:
    0
  2. LadyStanley

    LadyStanley RIP Fugu

    Joined:
    Sep 22, 2004
    Messages:
    75,236
    Likes Received:
    3,008
    Trophy Points:
    186
    Gender:
    Female
    Location:
    Sin City
  3. iCanada

    iCanada Registered User

    Joined:
    Feb 6, 2010
    Messages:
    6,864
    Likes Received:
    543
    Trophy Points:
    109
    Location:
    Edmonton
    Good god no...
     
  4. Brodie

    Brodie Marxist-Harbaughist

    Joined:
    Mar 19, 2009
    Messages:
    15,096
    Likes Received:
    34
    Trophy Points:
    156
    Location:
    Michigan
    I still don't see a problem with this

    [​IMG]
     
  5. htpwn

    htpwn Registered User

    Joined:
    Nov 4, 2009
    Messages:
    19,397
    Likes Received:
    859
    Trophy Points:
    139
    Location:
    Toronto
    I don't see much of problem with it either... unless it touches an Original Six jersey.
     
  6. Doc Scurlock

    Doc Scurlock Registered User

    Joined:
    Nov 23, 2006
    Messages:
    1,211
    Likes Received:
    6
    Trophy Points:
    96
    I don't want some Doritos ads all over my jersey. It looks cheap and tacky.
     
  7. KevFu

    KevFu Registered User

    Joined:
    May 22, 2009
    Messages:
    5,481
    Likes Received:
    226
    Trophy Points:
    81
    Location:
    California from Rochester via New Orleans
    I agree it looks tacky.

    Funny how America's reputation is greed and capitalism, yet they have jersey sponsorship in European leagues but none in the highest level of the four major sports.

    In baseball, the Mets actually had to re-design their inaugural season patch for Citi Field because MLB wouldn't approve the first design, as it was too much like a Citi Bank ad.
     
  8. NorthernILHawksFan

    NorthernILHawksFan Registered User

    Joined:
    Feb 14, 2010
    Messages:
    275
    Likes Received:
    0
    Trophy Points:
    0
    Location:
    IL
    No no no no no no no no no no no no no no no no no no no no no no no no no no no
     
  9. leoleo3535

    leoleo3535 Registered User

    Joined:
    Feb 25, 2010
    Messages:
    2,135
    Likes Received:
    2
    Trophy Points:
    0
    Location:
    hockey rinks
    Numerous NHL teams already do this with their practice jerseys.

    Many AHL, ECHL and junior clubs have done this for years.
    If it is not overwhelming go for it. Works well in the AHL, CFL etc.
     
  10. MAROONSRoad

    MAROONSRoad f/k/a Ghost

    Joined:
    Feb 24, 2007
    Messages:
    4,067
    Likes Received:
    0
    Trophy Points:
    0
    Location:
    Maroons Rd.
    It may seem innocent, but hopefully they can draw the line somewhere.

    I find it ridiculous how everything possible is sponsored by this or that company or business. Power plays and penalty kills now have sponsors even for minor league teams. The three stars are sponsored. The intermissions are sponsored. The arena is named after a corporation. Even sections of the arena are sponsored. They place adds on the glass for TV viewers. Etc., etc. I understand the business case for it, but find the extent of it distasteful and distracting.

    GHOST
     
  11. bacon25

    bacon25 Unenthusiastic User

    Joined:
    Nov 29, 2010
    Messages:
    3,388
    Likes Received:
    12
    Trophy Points:
    66
    Location:
    Group Study Room F
    I would not have the NHL start looking like NASCAR. I get annoyed by the advertisements on the boards and behind the net.
     
  12. He Lied to Mario

    He Lied to Mario Registered User

    Joined:
    May 16, 2009
    Messages:
    377
    Likes Received:
    0
    Trophy Points:
    44
    I agree with not having ADS on the jersey. The only reason there are the 3 stars of the game in the first place is because of an ad. Esso was promoting their 3 star gasoline and that's why Hockey Night in Canada had the Esso 3 stars of the game.
     
  13. Buck Aki Berg

    Buck Aki Berg Done with this place

    Joined:
    Sep 17, 2008
    Messages:
    17,325
    Likes Received:
    1
    Trophy Points:
    0
    Occupation:
    Bacon sampler.
    Location:
    Ottawa, ON
    It's a thought I'd be willing to entertain if the ads were limited to businesses that had local ties to the team whose jerseys they put their name on (nothing national or ubiquitous). One of the things that I liked about when Ottawa's arena was named Corel Centre was that Corel was a locally-based company - though one could argue it had an international reach.

    Of course the flaw with this idea is the paradox that the locally-based business is less likely to afford ad space on a jersey than a mulinational conglomerate.
     
  14. Cirris

    Cirris Registered User

    Joined:
    Nov 10, 2006
    Messages:
    4,770
    Likes Received:
    112
    Trophy Points:
    111
    Gender:
    Male
    Occupation:
    Peon #648
    Location:
    Crackport
    this.

    Advertising on Jerseys is a Euro thing. In North America it would cheapen the leagues perception and possibly drag it down to MLS level.

    Any revenue gained would go mostly to big market teams and increase the monetary gaps between big and small market teams. Also, the revenue created would also raise salary caps on small market teams, who would not benefit that much from jersey advertising, and make it even harder for them to break even.

    If you haven't noticed euro soccer leagues are dominated by a few teams who get ridiculous advertising revenue. It leads to lopsided leagues where only a select chosen few compete for titles year after year after year.

    I'd prefer a league wide revenue stream where all the teams benefit equally. like the NFL TV contracts.
     
  15. bodybreak

    bodybreak Whiteshell Wild

    Joined:
    Jul 11, 2006
    Messages:
    1,452
    Likes Received:
    0
    Trophy Points:
    84
    It's not so bad... They do it in the AHL and CFL and it doesn't really take away from anything. I would prefer this over those ads some networks chose to impose on the end glass... Those are much more intrusive.
     
  16. Koss

    Koss Registered User

    Joined:
    Oct 16, 2006
    Messages:
    1,752
    Likes Received:
    0
    Trophy Points:
    84
    Location:
    Sault Ste. Marie, ON
    Home Page:
    Gtfo
     
  17. cbcwpg

    cbcwpg Registered User

    Joined:
    May 18, 2010
    Messages:
    11,964
    Likes Received:
    1,876
    Trophy Points:
    156
    Location:
    Between the Pipes
    Discussed in a previous thread. But like I said then , I go to the game to cheer my team, NOT McDonalds, Coke, and Ford.
     
  18. Killion

    Killion Registered User

    Joined:
    Feb 19, 2010
    Messages:
    36,488
    Likes Received:
    2,647
    Trophy Points:
    156
    X's 10 =

    A) Remove the players names from the sweaters
    B) Remove all in-stadia advertising
    C) Remove all rink board advertising
    D) Remove all on-ice advertising
    E) Delete "Game Presentations" & Sponsorships
    F) Delete Programmed Music & Advertisements
    G) Remove the Trapezoid Crease
    H) Get rid of OT & Shoot-outs
    I) Move the Islanders & Panthers

    but instead, we'll likely see "Ad Patches" on the upper right chest panel & on pants; the face-off circles below the blue lines, & the creases' decorated with corporate I.D., entire sections of seats re-upholstered with "Toyota" or "BudLight", parking lots & spots in and around the arena...... and on & on & on. Prostitution isnt' terribly fulfilling for the customer no?. How to mess up the art of hockey & the experience of going to or watching a game. :cry:
     
    Last edited: Feb 12, 2011
  19. Brodie

    Brodie Marxist-Harbaughist

    Joined:
    Mar 19, 2009
    Messages:
    15,096
    Likes Received:
    34
    Trophy Points:
    156
    Location:
    Michigan
    Hockey would be ruined if teams wore tiny patches that said "Pepsi" on them on their jerseys. The sport would suddenly become irrelevant en masse.

    This is the future, but I don't think the NHL will be the first foot in the pool on it. The NBA will do it first and all the other dominoes will fall from there
     
  20. Killion

    Killion Registered User

    Joined:
    Feb 19, 2010
    Messages:
    36,488
    Likes Received:
    2,647
    Trophy Points:
    156
    Unfortunately I have to agree. From a purely aesthetic perspective I dont like any of it however, Im sure if we checked back in in 25yrs we'd see advertising on-ice in all face-off circles, rotating rink boards or possibly LED's covered with see through Kevlar replacing wooden boards & fixed signage; ads' on goalies pads, blockers & masks; screened onto the nets & surrounding the crease; on players helmets, sweaters, pants & tape. Just remember Brodie, when your flying into the future & you see someone passing bye flying into the past, its probably not a good idea to make eye contact. :squint:
     
  21. Cornwall OHL

    Cornwall OHL That's my O face.

    Joined:
    Jun 18, 2010
    Messages:
    272
    Likes Received:
    1
    Trophy Points:
    36
    Occupation:
    Teacher
    Location:
    South Glengarry
    Welcome to age of Reebok

    NHL jerseys already have advertising on it, look at the Reebok logo and all that BS about Reebok Edge jerseys you hear everytime people talk about jerseys.
     
  22. cbcwpg

    cbcwpg Registered User

    Joined:
    May 18, 2010
    Messages:
    11,964
    Likes Received:
    1,876
    Trophy Points:
    156
    Location:
    Between the Pipes
    Its just me, but if I ever see this in the NHL or AHL, I'm never going to another game again. Seriously, I can't even tell what team this guy plays on.
     
    Last edited: Feb 1, 2012
  23. MayDay

    MayDay Registered User

    Joined:
    Oct 21, 2005
    Messages:
    12,025
    Likes Received:
    398
    Trophy Points:
    154
    Location:
    Pleasantville, NY
    There's another factor to be considered here: jersey sales.

    Merchandise sales are a big revenue stream for the NHL. Sure, they would make some money selling ad space on jerseys, but it wouldn't be worth it of their jersey sales to fans took a hit.

    Speaking for myself, I've spent probably over $1000 on various authentic and replica NHL jerseys, but I wouldn't buy another one the moment they turned into corporate billboards. I buy and wear hockey jerseys because I want to support my team, not to support some bank or airline or telecom.
     
  24. Brodie

    Brodie Marxist-Harbaughist

    Joined:
    Mar 19, 2009
    Messages:
    15,096
    Likes Received:
    34
    Trophy Points:
    156
    Location:
    Michigan
    people would be shocked if they found out how new advertising on soccer jerseys in Europe is (the mid-80's in England, for example). Some people gave up on the game, but the vast majority just moved on.
     
  25. MayDay

    MayDay Registered User

    Joined:
    Oct 21, 2005
    Messages:
    12,025
    Likes Received:
    398
    Trophy Points:
    154
    Location:
    Pleasantville, NY
    I wouldn't give up on hockey, I'd just stop buying the new ad-plastered merchandise. I'm simply not going to buy a hockey jersey with a corporate ad on it (not counting the unobtrusive manufacturer's mark, of course).

    If the NHL is going to do something stupid like this out of pure greed, the appropriate way for fans to respond and voice their displeasure is to vote with their wallets, and ensure that such a move will backfire financially.
     

Share This Page

monitoring_string = "358c248ada348a047a4b9bb27a146148"