Ok let us think a couple of steps further. Imagine you was owner, what would you do in another way like other southern franchises did in the first time of their start up? I would first of all start with the franchiseÂ´s name. The name of it should have some response to the city of Las Vegas. It would be so easier to identify themselves with their franchise. I think there are good examples like RedWings, Leafs and Blues. An Las Vegas Franchise could shuffle because of this reason on merchandiise a lot of bucks if you could really combine hockey with gambling on their logo or jersey. Tourists would love it and buy it in tons..... I was bored so i started to be creative. Take a look at the poss thumbnails. This could be possibly the most important step. 2nd Las Vegas is hungry after pro sports. IMO you shouldnÂ´t put too much money in advertisement for the private sector. You are in a good position because there isnÂ´t as much erverydays sports. boxing events arenÂ´t that often that they could concure to the nhl team. You should take the local companies into your boat, especially the big casinos. 3rd The crowd is hungry at the start of the new franchise. They want to get into the playoffs. If you can make good trades, do it. If not build on the youth. If you are able to make the croud identify themselves with the team you will make it in the city of $$$.