I'm looking at one direction because all the arguments other than yours are coming from one direction. I fully agree the team values more than that one direction, but I don't care enough to start bringing up arguments on stuff nobody's even talking about.
But since you've said it, looking at the intangibles doesn't hugely change my mind either because
a) I don't think Rust is an amazing locker room guy - not saying he's bad, but if he was amazing, if he'd turned into a leader, we'd have heard about it and we wouldn't have Rutherford talking up the locker room presence of Bjugstad/Gudbranson and the need for people to grow into being leaders.
b) This team needs hunger more than anything else right now, and Rust was called out by management more than anyone else on that.
c) In terms of what I think they'll do rather than what I'd do, an org that's willing to sacrifice Hags despite his popularity in the room and system fit, is probably willing to sacrifice Rust.
I don't think that's the preferred option but if they get a fair offer in the next week for Rust and not for someone else, then I think they'd go for it. And if he does survive, which I think he will, then I think he needs to find the consistency on ice pretty quick because I simply don't see enough intangibles there to think he can long term justify being the most expensive of a very similar set of players.