i honestly dont understand how that gang cant reassemble and launch the same basic site without any private equity involvement. is it really so expensive to start a digital media site that you can't go to the bank with a business plan and get a loan?
Yeah, it kinda is, unfortunately. Hosting is cheap-ish only if you're dealing with something low traffic. Once you start bringing in enough visitors to make ads viable, you're going to pay some serious coin, and then there's health insurance, paying for IT and tech, and all of the other overhead you need to clear. Plus, you have to start from the beginning in terms of building a brand, getting accreditation, finding media partners and sponsorships, so that means you're going to be burning through a lot of the loan long before the site can be profitable via ads, especially if you're paying your writers a living wage and not making them into some bullshit content mill like Last Word Army or the new Sports Illustrated.
It's easy enough to make a website, but even a small forum with a limited numbers of users or daily commentators is going to rack up some serious hosting fees pretty quickly.
It sucks, especially because, like 'em or hate 'em, Deadspin was one of the sites that was great about bringing sports to a huge range of people who would never be interested in them normally, and making them into passionate fans via smart, irreverent coverage that wasn't regurgitated team PR, unlike pretty much every other outlet.
I'd rather have David J. Roth remember some guys instead of Yohe lick the toe-jam out of JR's orthopedic socks any day of the week, and I despise baseball as a concept.