Think of hockey at the Junior levels in Canada. I live here in the UK and work part-time in marketing with both hockey teams(british elite league), the Swedish leagues and football teams in the premier league, Championship league and League 1. Over here teams are more sensitive to their supporters--for me European supporters put most north american supporters to shame
Here is an example
I was at a couple AIK Female football games a few years ago and there were 20 guys decked out in full AIK supporters gear--I was impressed with the intense support for AIK female football--the supported ALL aspects of AIK sports and bought season tickets to all AIK teams--regardless of how good or bad they got and it was passed on from generation to generation and team recognizes this
I have more examples of how much