It doesn't work like that in a business where there are established market values and public disclosure of contracts.
You can't just pay some players (especially the ones who have the least leverage/rights/resume/importance) proportionally more than others because "meh, they want it", while holding out on others, for no understandable reason. If you pay Nylander 1m/year more than he's worth because "maybe he'll earn it eventually", then you're doing at least that for a lot of other players, and suddenly you are running your team at a HUGE disadvantage. You just went and told all of your players that you will pay them favourably for things they haven't done.
You wouldn't be compromising for the betterment of the team. You'd be destroying the team, and even under the best scenario, you'd be shortening their window considerably. Sometimes holding firm is a team's best move.