NHL w/o Chief Marketer

[LadyStanley]

http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003052820
NHL Skates Without Chief Marketer

Will that help or hurt league/team concessions/memorabilia sales?

Click to read more...

 

[rekrul]

http://www.brandweek.com/bw/news/recent_display.jsp?vnu_content_id=1003052820
NHL Skates Without Chief Marketer

Will that help or hurt league/team concessions/memorabilia sales?

If he green lighted the "My NHL" ad blitz then good ridiance. NHL easily has the worst marketing effort in the last 15 years......