Discussion in 'Fugu's Business of Hockey Forum' started by LadyStanley, Jul 11, 2011.
Meaning, in layman's terms?
NBC gets the revenues from advertising on the web, tv and radio?
Shared revenue with NHL.
One stop for all your media buys. (Could also be that there have been tons of complaints regarding the advertising on NHL Network. Hopefully this will improve. How many times can you see the same ad over and over and over?)
And NHL gets employee salaries off the books. And NHL does not have to have/make relationships with media companies, etc.
what about the NHL in Canada?
This is a weird one. Seems like the NHL wants to cut costs so they can put more money in the pockets of their owners without increasing league revenues here, but it could be a disastrous move. Why put such an important part of your business in the hands of someone else?
They are better off fixing the cap/floor than doing something like this IMO.
Just have a gut feeling (PURE speculation, I have no proof of anything ), just a feeling there's more to this than we're seeing, and I'm getting some weird little feeling that seems more "necessity" than "opportunity" (again, pure speculation)-something just doesn't feel right.
I wouldn't call it weird. The NBA does something similar with Turner. Turner actually runs many league websites and handles everything digital for the NBA, PGA and NASCAR.
The goal is simple - someone who buys an ad spot for the NHL on NBC can now also buy spots for Versus, NHL Network and NHL.com all at the same place and at the same time. Many broadcasters do sales that way. Instead of doing it by channel though, this is doing it by using the sport itself. This should allow for more sales and more value for the ad buyers.
One reason that NHL Network suffers so badly when it comes to ads is that it is not Nielsen rated. Advertisers want demographic ratings and the NHL Network lacks that. All they have is the number of homes that NHL Net is in and some estimates. That won't change until NHL Network is put into more homes.
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