NHL muscles car dealership to modify “Go Canucks Go†sign

Discussion in 'Fugu's Business of Hockey Forum' started by Buck Aki Berg, Apr 29, 2011.

  1. Buck Aki Berg

    Buck Aki Berg Done with this place

    Joined:
    Sep 17, 2008
    Messages:
    17,325
    Likes Received:
    1
    Trophy Points:
    0
    Occupation:
    Bacon sampler.
    Location:
    Ottawa, ON
    Clicky.

    I'm all for the league protecting its brand, but there must have been a better way for the league to go about this.
     
  2. CanadaIsHockey

    CanadaIsHockey Registered User

    Joined:
    Apr 8, 2008
    Messages:
    1,567
    Likes Received:
    0
    Trophy Points:
    94
    Location:
    Laval, Qc. Canada
    I don't believe there is any problem with the "Go Canucks Go" part.
    I read most of the comments that people wrote for that article and what most people failed to identify....

    The word Canucks is not copyrighted, however the logo is where we should be putting more emphasis as that is copyrighted by the league.
    You can't use the Registered logo without authorization from the NHL.
     
  3. Ozz

    Ozz Registered User

    Joined:
    Oct 25, 2009
    Messages:
    8,775
    Likes Received:
    196
    Trophy Points:
    81
    Occupation:
    Healthcare Systems Guru
    Location:
    Hockeytown
    What if he flew an NHL-licensed flag outside the building?
     
  4. Kritter471

    Kritter471 Registered User

    Joined:
    Feb 17, 2005
    Messages:
    7,714
    Likes Received:
    0
    Trophy Points:
    0
    Occupation:
    Staff Writer
    Location:
    Dallas
    Ozz - It depends on if that flag was deemed to be for advertising purposes or not. Some car dealers pay a lot of money to sponsor the Canucks and therefore get to use their logo, players, team name and other exclusive things in their advertising for the dealership. Allowing non-sponsors to use copyrighted Canucks property in their advertisements is a huge slap in the face to the sponsors.

    They may have trademarked the phrase "Go Canucks Go," but I bet the much clearer issue is the logo. That's a big dumb mistake by the dealership. Heck, I'd go so far as to say he probably knew or at least suspected it was illegal but was hoping no one would care.
     
  5. bodybreak

    bodybreak Whiteshell Wild

    Joined:
    Jul 11, 2006
    Messages:
    1,452
    Likes Received:
    0
    Trophy Points:
    84
    Odd then that the only Canucks logo that turns up in the Canadian Trademarks Database is this one:

    [​IMG]


    Also according to that database, the Canucks name and logo are registered to the team owners, not the league. Looking through the record (click logo for link) it has been passed from owner to owner since 1970.

    Ironically, this happened at a Honda dealership. Honda has been the official car of the NHL since October 2008, when it announced a three-year deal with the league.
     
    Last edited: Apr 30, 2011
  6. Roomtemperature

    Roomtemperature Registered User

    Joined:
    Apr 8, 2008
    Messages:
    5,474
    Likes Received:
    220
    Trophy Points:
    111
    Location:
    New Jersey
    Its a car dealership so I have less sympathy then if it was a day care and the NHL was pitching a hissy fit that they are using hand paint logos on the wall or something like that.
     
  7. AllByDesign

    AllByDesign Who's this ABD guy??

    Joined:
    Mar 17, 2010
    Messages:
    2,317
    Likes Received:
    0
    Trophy Points:
    0
    Occupation:
    Finance.
    Location:
    Location, Location!
    Dealerships are privately owned franchises with rights to sell the manufacturers product in a determined territory. They do not have the right to associate themselves, as an individual dealership, with an international partner without consent from both parties. I believe their intentions were not to directly benefit from the logo, but the reality is that they deviated from standard protocol with their actions. They exposed themselves to reprocusions from both the NHL and Honda corporate.
     
  8. Dado

    Dado Guest

    It is crucial that the league and the team protect their inalienable right to use sweatshops to profit from that logo.

    If they don't, the terrorists win.

    Or something.
     
  9. AllByDesign

    AllByDesign Who's this ABD guy??

    Joined:
    Mar 17, 2010
    Messages:
    2,317
    Likes Received:
    0
    Trophy Points:
    0
    Occupation:
    Finance.
    Location:
    Location, Location!
    The dealership in question is free to utilize its advertising budget in a partnership with the Canucks if it sees fit to do so. I imagine that they have not done so, as a result was requested to remove the logo. The dealership has taken a good faith request and took it upon itself to run to the media with it. I don't believe this is good business practice in the long term, however will reap short term benefits from this decision.
     
  10. Dado

    Dado Guest

    I understand, ABD. The flip side is that culture isn't built on protected symbols, it's built on shared symbols. And a fan base is just a specific form of cultural expression.

    In the long run, this level of protection hurts the team and the league as well.

    IMO, etc.
     
  11. AllByDesign

    AllByDesign Who's this ABD guy??

    Joined:
    Mar 17, 2010
    Messages:
    2,317
    Likes Received:
    0
    Trophy Points:
    0
    Occupation:
    Finance.
    Location:
    Location, Location!
    Agreed, it is bad publicity. Which is why I believe it was a request of the "NHL" rather than the franchise. Given my experience, I could see the 'Nucks wanting to protect their interests if they have a lucrative deal with Dueck GM. This is pure speculation as I have no intimate knowledge of their advertising partners. Just saying there is likely more to this than just being nit-picky.
     
  12. Kritter471

    Kritter471 Registered User

    Joined:
    Feb 17, 2005
    Messages:
    7,714
    Likes Received:
    0
    Trophy Points:
    0
    Occupation:
    Staff Writer
    Location:
    Dallas
    Courts, at least in the US, have taken a "use it or lose it" approach to copyright/trademarks. If you don't actively protect your protected symbol or phrase, you lose the rights to it that make it so lucrative in the first place.

    Colleges have really been cracking down on high schools that use their logo and colors recently (at least, ones they can prove adopted those things after the college did). It's not great publicity, but it's really the only way to handle it legally.
     
  13. PeterSidorkiewicz

    PeterSidorkiewicz HFWF Tourney Undisputed Champion

    Joined:
    Apr 30, 2004
    Messages:
    28,079
    Likes Received:
    4,087
    Trophy Points:
    186
    Location:
    Lansing, MI
    I was going to say, who wants to be associated with a car dealership? Good on the NHL, time someone stuck it to those dealership. :laugh:

    (As a former VWoA employee who dealt A LOT with dealers, its amazing how many ***** are employed there.)
     
  14. AllByDesign

    AllByDesign Who's this ABD guy??

    Joined:
    Mar 17, 2010
    Messages:
    2,317
    Likes Received:
    0
    Trophy Points:
    0
    Occupation:
    Finance.
    Location:
    Location, Location!
    Nice generalization, Peter. I am sure the current vocation you are in the employ of has impecible integrity.
     
  15. PeterSidorkiewicz

    PeterSidorkiewicz HFWF Tourney Undisputed Champion

    Joined:
    Apr 30, 2004
    Messages:
    28,079
    Likes Received:
    4,087
    Trophy Points:
    186
    Location:
    Lansing, MI
    Yes, because car dealerships have such a shining reputation. :sarcasm:

    Also, my comments were more tongue in cheek than anything, I do in fact know there are ***** in every profession. Speaking of the whole logo thing, we would also send out letters threatening legal action to anyone selling stuff with the logo on it, I dont think anyone really cared though if you weren't making money off of it.
     
  16. Kritter471

    Kritter471 Registered User

    Joined:
    Feb 17, 2005
    Messages:
    7,714
    Likes Received:
    0
    Trophy Points:
    0
    Occupation:
    Staff Writer
    Location:
    Dallas
    Oh, they care about things with logos on them, even if they're given away free, if it gets any sort of publicity.
     
  17. AllByDesign

    AllByDesign Who's this ABD guy??

    Joined:
    Mar 17, 2010
    Messages:
    2,317
    Likes Received:
    0
    Trophy Points:
    0
    Occupation:
    Finance.
    Location:
    Location, Location!
    I will leave the reputations of dealerships alone, as it is not really the topic at hand. I will, however, stand by my previous post in regards to the possibility that the Canucks franchise may have an advertising partner with another local dealership that could have rights that would be violated by this dealerships use of the Canucks logo. If that in fact is the case, the simple request of removing the logo is not only fair, but expected.
     
  18. Killion

    Killion Registered User

    Joined:
    Feb 19, 2010
    Messages:
    36,723
    Likes Received:
    2,914
    Trophy Points:
    156
    I suspect Mike Gillis is responsible for taking the fun away from that happy Honda dealership on The Kingsway..... Why?. Something to do with equations and percentages, the locations actual street address & Paul Kariya..... Dont ask. :laugh:
     
  19. S.S. Giggy

    S.S. Giggy RIP 1974-2011

    Joined:
    Jun 14, 2002
    Messages:
    1,920
    Likes Received:
    14
    Trophy Points:
    141
    Location:
    Getzlaf's Bald Spot
    Home Page:
    Politics. Just awful! You wanna do something to show your support for something local and some ****** in a $3000 suit living 4000 miles away says "no" and that's it? It's pathetic.
     
  20. TaketheCannoli

    TaketheCannoli RIP

    Joined:
    Nov 13, 2006
    Messages:
    10,492
    Likes Received:
    467
    Trophy Points:
    154
    Location:
    Ohio
    Don't kid yourself. The Canucks initiated this. The NHL doesn't have trademark infringement investigators running around searching for unauthorized use. Someone from the Canucks management saw this and rather than take the risk of angering any fans, requested the League handle it.

    The strategy is that since as fans we always want someone to blame for everything, is to have the League, the commissioner and his staff take the blame for anything that might anger fans. It's a perfect strategy. Fans grip about some attorney in a $3000 suit while they love and worship their team. Fans boo the commissioner when he presents the Cup, while loving their team. The teams collect the love and the cash while thanking the league office for playing "bad cop" for them.
     
  21. Buck Aki Berg

    Buck Aki Berg Done with this place

    Joined:
    Sep 17, 2008
    Messages:
    17,325
    Likes Received:
    1
    Trophy Points:
    0
    Occupation:
    Bacon sampler.
    Location:
    Ottawa, ON
    The first thing I thought of were the high schools that have been strong-armed into changing their logos. What a lot of lawyers don't realize is that there are more amicable ways to enforce their clients' ownership of registered trademarks.

    In this situation, I think a reasonable person could assume that it wasn't an advertisement, but a show of support. The use of the property was non-profitable and non-commercial, but a display of civic pride. That said, an agreement could have been reached that a token sum - say, a dollar - be exchanged, and that the logo and "Go Canucks Go" be removed upon the elimination of the team from the playoffs, so as not to confuse the dealership as a sponsorship partner, but simply a local business wishing to show support. Copyright protection is enforced, and the rightsholders stay on good terms with the people using the property. Win-win.
     
  22. Kitsune

    Kitsune Registered User

    Joined:
    Feb 20, 2003
    Messages:
    740
    Likes Received:
    3
    Trophy Points:
    121
    Location:
    Toronto ON CA
    Home Page:
    That makes sense - the other logos are likely in the US database, which thanks to treaties also applies to Canada. (Its the same way if I copyright something here - its copyrighted around most of the world).
     
  23. Koss

    Koss Registered User

    Joined:
    Oct 16, 2006
    Messages:
    1,752
    Likes Received:
    0
    Trophy Points:
    84
    Location:
    Sault Ste. Marie, ON
    Home Page:
    In the playoffs you'll see team logos everywhere in Canadian cities. During the 04 Flames cup run every single square inch of the city was displaying the flaming C. From banks to pubs to pickup trucks. Odd the NHL would do this. Sometimes it seems the game means more to the fans than it does the league.
     
  24. Koss

    Koss Registered User

    Joined:
    Oct 16, 2006
    Messages:
    1,752
    Likes Received:
    0
    Trophy Points:
    84
    Location:
    Sault Ste. Marie, ON
    Home Page:
    Team logos are property of the NHL
     
  25. kdb209

    kdb209 Registered User

    Joined:
    Jan 26, 2005
    Messages:
    14,870
    Likes Received:
    0
    Trophy Points:
    126
    Yup. And the Mouse has been known to send cease-and-desist letters to pre-schools who had painted pictures of Pooh and Tigger on their walls and sue birthday party clowns using Pooh costumes.
     

Share This Page

monitoring_string = "358c248ada348a047a4b9bb27a146148"