Steve
Registered User
- Mar 6, 2002
- 3,747
- 402
Except after 4 Olympics, including two that timed well for North American viewers it didn't increase the NHL ratings long-term. A lot more people watch Luge during the Olympics then they will any other time during a 4 year span, doesn't mean they become luge enthusiasts.
totally fair comment and makes complete sense. I would argue that If they didn’t show luge during the Olympics then I’m guessing the sport would largely disappear. Alternatively, hockey is played through the world and while the NHL is exclusively North American the way to grow the game globally would be to showcase the sport.
I do understand why the owners don’t want to participate and while I disagree with their mentality, they have every right.
as for the OP question I’m thinking the ASG has less relevance in NA and throughout the world and if (and it’s a big if) the intent is to promote the game, the ASG isn’t the best way to do it. If it’s $$$ then so be it.