NHL ads/Olympics

[SlapnutsV1]

Why doesn't the NHL wise up and buy air time for its commercials during the Olympics? I've been watching the men's hockey games all day and haven't seen anything, nor when I've watched bits and pieces of other events.

The league's players are competing on the international level and no promotion? The NHL will never learn.

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[Spydey629]

Wait till the Medal Round to get impatient. I've seen bits and pieces of several games today (Canada, USA/Latvia, Russia/Slovakia). From what I've seen, and heard, with NHL announcers stating each player as Mr. X from team Y, the NHL is getting plenty of free publicity.

Besides, with NBC televising both, I'm sure they'll be at least advertising their own coverage before the flame goes out in Torino.