NFL expands alcohol branding

[LadyStanley]

Paywall

Prior to the revision, NFL teams were very limited to the marketing and sponsorship opportunities they could enter into in the wine and spirits spaces. Teams were only allowed to produce commemorative wine bottles for celebratory moments, like notable team anniversaries, Super Bowls or plays of special significance. What constituted a “celebratory moment” was tightly defined, meaning teams couldn’t merely call something a “celebration” to justify producing a team bottle of wine for retail. Under the new policy, teams do not need a reason to produce and sell wine. They can even place their logos on wine bottles they sell.

And liquor companies can advertise not only in liquor stores, but grocery stores with NFL logos.

Big changes. Wonder how much that will increase bottom line.

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[LeHab]

Don't have a subscription, are they talking about player endorsement of such products too? NHL CBA forbids players from endorsing tobacco and alcohol products except for beer. Teams/league can already partner with more than just beer:

 

[LadyStanley]

This article addresses for the NFL (not NHL).

Nothing mentioned on what players (individually, or collectively/union) can or cannot do.

 

[LeHab]

This article addresses for the NFL (not NHL).

Nothing mentioned on what players (individually, or collectively/union) can or cannot do.

I understand, was comparing what exists in NHL.

 

[BKIslandersFan]

Don't have a subscription, are they talking about player endorsement of such products too? NHL CBA forbids players from endorsing tobacco and alcohol products except for beer. Teams/league can already partner with more than just beer:

What kind of chmpagane is Beau Joie and who owns the brand? I saw their Twitter account and they have only 90 followers. It seems official because Vegas follows it. Is it a new brand? Is this a Bill Foley owned brand?

 

[LadyStanley]

Paywall. Looks like a fabulous celebratory place. (Which is probably jammed after playoff win)