New NIKE Hockey Campaign

Discussion in 'Fugu's Business of Hockey Forum' started by Tricolore#20, Mar 27, 2005.

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  1. Tricolore#20

    Tricolore#20 PK PK PK

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    Check out the new campaign they have. It is centered around the Flexlite 12 skate.

    http://www.nikehockey.ca

    It's interesting to note, that although Naslund is their main endorser, there is no mention of him, nor the NHL anywhere. Simply his face.

    http://www.nike.com/canada/nikehockey/english/downloads/nikehockey-1024wp3.jpg

    Check out that wallpaper too. Who's that behind Naslund?

    EDIT: Actually there is mention of Naslund. The guy behind Naslund is Iginla of all people. Didn't look like him. I thought Iginla would be a Reebok guy, after wearing their gear in the World CUp.
     
  2. nckd

    nckd Registered User

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    I don't know if it's is just for the website, but the zombie eye thing looks really strange.

    EDIT: I think the reason it doesn't look like Iginla in the non-zombie -eyed photo is because the lighting makes his skin look a lot darker than usual, and the face is kind of blurry.
     
  3. futurcorerock

    futurcorerock Registered User

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    I've downloaded the screensaver as mine... you wouldnt believe how many people got spooked when they saw it while I was away.

    I think it's a cross between the Ring and Hockey... imagine seeing Naslund before you die...
     
  4. Accord

    Accord Registered User

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    And Nike continues their reign of consistently bad websites.

    Also, this isn't a new campaign, it's simply a new website because so many people complaing about the old one, and even so the new website has been up for at least 4-5 months now.
     
    Last edited: Mar 28, 2005
  5. CrAzYNiNe

    CrAzYNiNe who could have predicted?

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    Greatly influenced by the ring, horrible
     
  6. Frenzy31

    Frenzy31 Registered User

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    This isn't all that much of a suprise. Hockey doesn't quite have a Labron James that one can make a big advertising campaign around. Plus with the lockout and limited hockey coverage having serious ads running wont really help.

    I saw Reebox (sp) has gone out and signed some big name beyond the Crosby. Modano, Pronger..... are now wearing Reebox skates.... Will wonders never cease?
     
  7. BLONG7

    BLONG7 Registered User

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    Modano needed to make the change, so he could make some $$$ he has a dog you know...the poor thing has to eat...
     
  8. Thornton97

    Thornton97 Registered User

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    haha, that one never gets old.
     
  9. BLONG7

    BLONG7 Registered User

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    hopefully it gets put on Modano's head stone... :lol :D
     
  10. Mat

    Mat Guest

    well done site, nonetheless
     
  11. WHARF1940

    WHARF1940 Registered User

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    boy naslund and iginla look awful depressed.............
     
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