You know why Nordic countries and Europeans don't give a sht about KHL? Because they don't know what's going on there. That's why I don't know much about other European leagues too, cause I don't read the language.
I actually agree with alot of what you are saying. Even though originally I was addressing the fact that the KHL may not be able to offer you 100% of the games in all payment formats of your convenience and not evaluating the covering/journalism methods the KHL employs for its coverage.
I agree with you that the KHL has much to do in the field of promotion/marketing and I think it is pretty much a consensus that only SKA is doing it right. I am, however, reluctant to be so critical at this point due to the fact that there are substantial improvements every year. 6 years ago even Russians didnt know what was happening in the RSL, neverming statistical coverage and game highlight and press releases with fully available calendars. Also, I find it that too many people are overly critical( like Faterson) and forget the fact that even in its current state, KHL coverage is much better than NLA, and other top leagues. By far.
Everything is relative; Relative to other leagues, and to itself some time ago. Some people seem to suggest that they are disappointing that they are not being offered premier, top class, NHL level media(and everything else) from the KHL. Right now. In my opinion this is unreasonable.
At the same time you mention that the reason Nordic people are not interested is because of the language barrier/coverage. That is an interesting premise, although I am not to confident in its validity as countless Swedes/Finns have said that they are not interested in the KHL a priori in favour of their regional/traditional hockey. In this case no matter what kind of product you have is irrelevant.
BTW I disagree with that personally and believe that soonish teams would be lucky to get spots in the KHL. After all there is not much faith in this European League thing. On a sidenote, I would be interested to see their coverage of the league compared to the KHL and the NHL.
@Jussi, Im not sure if you are plainly confused or if you are demonstrating a superb act of trolling.
Leagues are not conglomerates or holding companies that have ownership over the clubs. What are you even talking about? NJ losses are not seen on the NHL financial statements. Each club is an individual company that follows rules set in place by the league, to be part of that league. They are not bound financially.
If a club is doing bad financially the League may choose to buy that club(in the interest of it's own image/interests/etc..). But other than that a league can be profitable even if the clubs are run by a sponsorship model. As in the case with the KHL.