The problem is that people look at attendance as being the end all, but its not. Its not a question of how many people attend a game per say, but how much they pay.
I can guarantee you that if you owned an NHL team and they were playing out of the John Labatt Centre , you could make more money than a third of the teams in the NHL today, no question. Charge an average ticket price double the NHL average and you are off to the races, and in that market you would have no problem selling out. And even at an average of $106, its still cheaper than the Leafs.
So if making money is whats at issue, than the JLC is up to NHL standards, and if a smaller arena in NYC can charge more and still draw, maybe it will work..
Ahhh yes...this theory. Wouldn't an arena with a capacity of 500 be the crown jewel of the league then?! Imagine how much you could charge for those 500 tickets!!! You'd be basically printing money!!
Makes me wonder why Apple didn't only make a couple dozen iPhones and just charge a bundle for them.
There is money to be made in the masses. I'll use London...$106 average ticket price (which that market probably wouldn't handle for very long) would mean around $964,600 a game in revenue.
An 18,500 seat arena with the league average of $52 a seat brings in $962,000.
Oh my! London made more! But....when I'm in that 18,500 seat arena and I run my business well so I can start having an average ticket price of $64...I'd be bringing in $1,184,000 a game. Meanwhile you couldn't possibly think of jacking your tickets up to average much more than you're already at. You're maxed and making $964,600....I'm not maxed and at the league average in pricing. Which means I could, if things go perfectly, someday get to averaging $80 or $90 a ticket and bringing in $1,665,000 a game. For you to do that you would need to charge an average of $182 a seat in London, Ontario. Good luck with that, you will never have the potential revenue that my larger arena does.
The same thing works for Barclays and MTS....compared to the typical 18,000 seat arena. Markets will only take so much before they stop paying more and more. Which is where my arena of 500 seats example comes in.
In theory I could make the same as a 9,100 seat arena, a 14,500 seat arena, a 15,015 arena and a 18,500 seat arena. But when tickets are $2,250 a pop....it'll be hard work to keep them sold and there is no chance I'll be able to charge more to increase my revenues....while the guy in an 18,500 seat arena can.