NBA vs Big3

[LadyStanley]

The Big3, Ice Cube and a league's contentious business relationship with the NBA

The Big3 has established partnerships, but founder Ice Cube is still looking to lock down one he believes could complement NBA players.

theathletic.com

Big3 founder would like more involvement by NBA, but the league isn't interested.

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[No Fun Shogun]

Well… yeah? Partnerships would usually entail two sides sharing their resources for their shared benefit. This would be about as one-sided as me reaching out to Bill Gates to get the two of us to form an LLC. Or me suggesting to Biden that I’d be a damned good running mate next year for him. The NBA is probably more interested in a conversation with a NAIA basketball conference than with the Big3.

 

[IU Hawks fan]

Why would the NBA want to partner with a hardcore antisemite?

 

[famicommander]

Why would the NBA want to partner with a hardcore antisemite?

Because Kyrie gets lonely?