Measuring the Economic Contribution of the Ottawa Senators

[Bear of Bad News]

http://www.huffingtonpost.ca/cyril-leeder/nhl-senators_b_4892221.html

Estimate calculated here is $100 million per year, or $1.5 billion since 1992.

Click to read more...

 

[saskganesh]

Interesting claims. I haven't read that study but it is here:

http://www.health.uottawa.ca/pdf/SSE_Impact_Study_Feb_2014_Updated.pdf

 

[CanadianHockey]

Due to the NHL work stoppage in 2012/2013, an alternate method of estimation
was undertaken due to the inability to complete surveys at a Sens game. Thus,
data collection at concerts and Ottawa 67s games held at (the then) Canadian
Tire Centre (n=81) were used, coupled with information from the SSE ticket
database, to estimate these impacts. Later, once the season started in the
winter of 2013, a survey of tourists (n=151) at a Sens home game against the
Toronto Maple Leafs was completed. The total of this sample is used (n=232). It
was found that approximately 25% of ticket holders are from outside of the
CMA. The 75% who live within the CMA are removed from the analysis as they
do not impact the CMA. A key finding is that the average tourist who holds a
ticket (single or season) – combination of the two surveys (n=232) spends an
average of $535.26 locally (not including ticket purchase) over a 1.7 day visit
period while in the CMA. Over the course of a normal season, an estimated
103,797 visit Ottawa (including 17,000 from the US and 6,000 from Canada
outside of Ontario and Quebec) and hold a Sens ticket, bringing a direct
economic impact of $55,558,382 to the CMA plus an indirect multiplier of a
conservative 1.2 to estimate indirect/induced impact.

I suspect the data is heavily skewed because the NHL game that they used was a Sens-Leafs game, where a disproportionately high number of out-of-towners (relative to the average Sens game) would make the trip to Ottawa from Toronto.

This could be compounded if they forgot to consider the that a lot of Leaf fans at those games are students living in Ottawa, who may have responded that they are 'from Toronto.' Of course, impossible to say without seeing the actual surveys.

Since the single largest claimed economic boost is from tourism, this seems like a pretty big problem.

 

[saskganesh]

nice find. and maybe we can move this to BOH forum for more discussion/comments.