Bobby Orr
Guest
Wednesday in New York, deputy commissioner Bill Daly and the NHL’s marketing team will be meeting with a number of high-profile agents to discuss its strategy on how to market the league’s star players.
“They maintain they are creating a new direction,†said one agent who will take part in the two-hour meeting. “The players will not be hidden anymore. They’ll be front and center.â€
It’s about time.
http://www.thehockeynews.com/en/news/news.asp?idNews=21870
I love this particular blurb:
During the NHL’s dead-puck era, I had an NHL executive actually tell me the following: “People talk about entertainment value. If you want to be entertained, go to a movie.â€
And all this time I thought the NHL was just a bush league.
“They maintain they are creating a new direction,†said one agent who will take part in the two-hour meeting. “The players will not be hidden anymore. They’ll be front and center.â€
It’s about time.
http://www.thehockeynews.com/en/news/news.asp?idNews=21870
I love this particular blurb:
During the NHL’s dead-puck era, I had an NHL executive actually tell me the following: “People talk about entertainment value. If you want to be entertained, go to a movie.â€
And all this time I thought the NHL was just a bush league.