They don't need to move their top forwards, or "change their identity", they just need to pay the top guys less, so they have more for the rest of the roster
During the cap era, how many teams have won a cup with so many guys making so much dough? Zero.
Pittsburgh won in 2009 with Crosby making serious dough, but he was the only one, AND they had Malkin/Staal on ELC's.
After Malkin + Crosby both had their humangous deals, Pittsburgh didn't win a thing for many, many years. And still, they were only 2 guys.
Toronto has 3 very, very expensive guys.