Lightning's Astronaut is actually a team sponsor

[Fenway]

Well that explains how he got glass seats.



Speaker Company Goes Viral With Astronaut At Lightning Games, Plans To Renew Partnership

With the NHL controlling all TV-visible dasher board space for league-level partners during the playoffs as part of its deal with NBC, the mascot has allowed Malektronic to maintain an on-camera presence during the postseason. While the astronaut does not carry any Malektronic branding -- it does wear the brand’s Rocket speaker attached to its suit -- CEO Ben Malek believes it can still draw attention to the company. Malek: “We don’t want it to be too commercial. I think it’s one of those viral things. … People will start asking questions, and that’s when it will come more to light. I think it’s more of an organic growth rather than being a straight-out ad.†The Lightning have pointed curious commenters on social media toward the company.

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