Adidas contract is still just a rumor. Nothing has been signed, and nothing is official. Until the NHL themselves make a statement, take what you hear as hearsay.
And like Aavco said, Adidas owns Reebok. Could just be a matter of them changing the Reebok to Adidas on the jerseys themselves, much like they have done in the CHL and AHL with Reebok to CCM.
Not a rumour from TSN in August.
he National Hockey League appears poised for radical changes to its team jerseys in the wake of a deal that may pave the way for advertising on team uniforms.
Adidas has won a long-term deal to make uniforms for the 30 NHL teams, beginning in the 2017-18 season.
Adidas takes over from its corporate cousin Reebok, a sports brand owned by Adidas.
For Adidas, the NHL deal is a big, if curious, win. The company beat out rivals Under Armour and Bauer Hockey for the NHL jersey contract, three people familiar with the matter told TSN. The NHL’s deal with Reebok pays the league about $35 million per season, a source said. The new deal with Adidas will see the rights fee double, the source said.
Both the NHL and Adidas declined to comment. A source said the agreement would be formally announced in mid-September. It's unclear whether the NHL will receive a cut of revenue from jersey sales or if it's a straight rights-fee arrangement.