Jersey sales by player/team?

Discussion in 'Fugu's Business of Hockey Forum' started by Hasekroll, Oct 25, 2018.

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  1. Hasekroll

    Hasekroll Registered User

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    Does anyone know where I could find sales data on individual players' jerseys by team? (or sweaters if you prefer)

    The more comprehensive, the better.. Thanks in advance!
     
  2. Devils Dominion

    Devils Dominion No hay caballos

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    The League announces a Top-10 or so player jersey sales once in a while, but I've never seen granular data breaking down jersey/merchandise sales per player or team.
     
  3. Yukon Joe

    Yukon Joe Registered User

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    And the trouble with that data is is only sales from shopnhl.com, which only sells a small minority of all jerseys.
     
  4. Devils Dominion

    Devils Dominion No hay caballos

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    True .

    There has to be a way to track officially licensed merchandise regardless of the point of sale.

    NHL. Com
    Fanatics.com
    NHL Store
    In arenas
    Retailers
    Etc
     
  5. Hasekroll

    Hasekroll Registered User

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    Thanks for replying guys, yeah NHL.com merely publishes the order of top 15 players... It's not really a matter of tracking as the licensing company/each team would need to know for production/inventory purposes. I was hoping some of the data would be publicly available though that doesn't seem to be the case.
     

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