Posted this in the management thread, but it seems more relevant here.
Jake Virtanen is who Jake Virtanen is. He is his own worst enemy. We absolutely should have cashed out on his production last year and traded him. He did not change anything about his game, he just had more shots go in.
View attachment 399104
You could look at this data in either a pessimistic or optimistic light:
Pessimistic: He got lucky last year. Something like: "JV had a career year, shot an unsustainable 12%, scored 18 goals and is now regressing. NHL average shooing percentage is 7.8% (since 09-10 advent of modern NHL stats-tracking), so we expect him to be closer to that mark in the future."
Optimistic. He is getting unlucky this year. Something like: "JV was a career 9.2% shooter prior to this year, but showed solid growth over the past three seasons, increasing his shooting percentage from 7.7 to 12% over that time. We project a further increase to ~13.4% this year, but he is only shooting 4%. He should have ~3 goals instead on the 1 he has so far."
The reality is somewhere in between. True the NHL average shooting percentage is 7.8%, but it is 9.5% for forwards and 9.7% for right-wingers. Virtanen may not be an elite shooter, but his G/60, EVG/60, Post and Crossbars/60 (a stat where he is elite at 0.46 compared to his peers at 0.1) and especially his G/USAT (6.3% versus 5.6% average for right-wingers) suggest that he is an efficient and accurate shooter for his position. Something just slightly north of 10% shooting seems reasonable, which given his career 9% average suggests that he may have some room to grow. He, like the Canucks in general, has been an unlucky shooter this year, generating only 1 goal on 1.8iXG (per Natural Stat Trick). This is likely in part because he has been most commonly deployed with tremendously poor assist-creators in Beagle and Eriksson and has seen his PP time diminish by 10 seconds/game (0:53 to 0:43) compared to last year.
In short, Jake's under-performance this year is likely more anomalous than his over-performance last year. Yes, he should have been shopped after a good year last year, but to trade him now (at an all-time low in value) would be a foolhardy exercise, and to buy him out would be even more foolish given his above-average goal-scoring ability and (overall) upwards-trending career trajectory. Even if it is not the Canucks, I am all but certain someone will make of him a multi-year 20-goal scorer.