I disagree. They are completely off base with this. They’ve been doing “who’s your Tiger” or “who ya got” in OT games or any other million things. Is Tony Romo “supporting sports betting” when he riffs on what the offense is going to do in a certain formation (because you can bet on run/pass or whatnot) or is he injecting some life into the broadcast with his knowledge.
Light the lamp has NOTHING to do with sports betting. They were doing it at a minimum back when Patrick Eaves was here because I remember them picking him a game or two. (Or at least the radio broadcast did with Ken Kal for sure) It’s not driven by Ballys in any meaningful way
I think the overall messaging he's conveying is correct. There is a direct financial incentive for these broadcasts to make gambling a fun activity.
I don't think this particular segment is targeted to that goal, for the reasons you stated. It's more like a happy coincidence for the folks at Bally and Draft Kings.