LadyStanley
Registered User
http://www.nhl.com/ice/news.htm?id=563213&cmpid=rss-News in English
There will be no 3D broadcasts of the Stanley Cup final this year and the CBC's general manager of technology says he's no longer as confident in broadcasting in three dimensions, due to the "exorbitant" cost and low viewership numbers.
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Producing 3D content is about twice as expensive as a standard broadcast, he says, with a need for twice the staff, twice the equipment, twice the bandwidth and then there's the added complexity of the production.
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Plus, the pace of 3D adoption has been slow. According to a recent report by the Consumer Electronics Marketers of Canada, nearly 3.47 million TVs were shipped to stores in 2010, of which 3.1 per cent, or almost 107,500, were 3D capable. But it's impossible to know how many of those sets have been sold into homes and how many owners have become 3D enthusiasts.
"When it comes to people actually using 3D that level is very, very low, so until that level starts to grow we can't afford to move massively into 3D production, it just doesn't make any sense," Mattocks says.
"But we'll keep an eye on it, we'll try to help it along, we'll encourage people ... because I do believe 3D is the future, it's a question of when."