I didnt read through every post, put just wanted to comment on somethings I read so far, and I may be repeating what someone else said, so if I did, sorry.
Firstly, lots of you are coming off as a little discrimanatory. Although most popular hip-hop and rap music is based on drugs, booze, hoes and chains, their is alot of quality stuff out there, most of the "new breed" of rappers are purposely trying to stray from this guttermouth stuff, and put some consciousness back into it. People who make these comments about rap music are the sort of people who degenerate music and break down genres, let the music do what its supposed to do. If rap is all about guns, drugs and bullets, then country is all about rusted trucks, mullets and horses, and metal and emo music is all about suicide and drug overdose.
Rap/ Hip-Hop is extremely popular now, and not just with black kids between 14-29, I think I read somewhere that 64% of rap album sales are to non-black, non-minorities. Go to any rap concert, and tell me what percentage of the crowd is white, I'd say 75% atleast.
Lastly, some of you who dont think this will work are obviously not familiar with exactly how impressionable most consumers are. It may not grow the popularity of the game overnight, but you'll see jersey sales jump pretty fast.