Ugh.... everything now is data, data, data, data.
The other day Vail bought Peaks Resorts, which operates Hunter. I never ski at Hunter, but given I live in what is considered, "Hunter's market", I received an email from Vail to sell me their EPIC Season Pass literally less than 24 hours after the deal was announced. So how did Vail get my info? Because I've skied several Vail mountains (Park City, Stowe, Vail, etc...), and whenever you ski a Vail mountain they data harvest you with their RFID lift tickets, name, home address, email address, phone number, etc... As if ANY of that is necessary to sell someone a daily lift ticket. lol