Kritter471
Registered User
Frei's thesis in this column is individual teams should be selling the sport of hockey and the league rather than focusing on the team itself. I think he makes some very good points on how the league can sell the sport better by eliminating some of the blatant homerism that goes on in arenas.
Article is here: http://sports.espn.go.com/nhl/columns/story?columnist=frei_terry&id=2808076
Excerpts below:
(trust me, it may look like a long excerpt, but this is a meaty article that has a lot more to it than this).
Article is here: http://sports.espn.go.com/nhl/columns/story?columnist=frei_terry&id=2808076
Excerpts below:
(trust me, it may look like a long excerpt, but this is a meaty article that has a lot more to it than this).
The NHL needs to change its communal mind-set on many issues, and this is one of them.
The one-for-all, all-for-one, team's-the-thing culture can be -- and often is -- a refreshing contrast to the me-me-me culture of the NBA and other sports. (By the way, this is an aside: If the NHL ever follows the increasingly prevalent NBA practice of encouraging their public-address announcers to be screaming lunatic morons who act as if they believe everyone in the building has an IQ of a roll of adhesive tape, hand me earplugs.) When that team's-the-thing morphs into only-one-team matters policy, as often happens in the NHL -- leading to a frequent refusal to promote opposing stars, great plays or teams -- it's a problem.
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Promote the game.
It's a mind-set and it involves little things.
Mandate that all goals are replayed on the scoreboard screens. Even if the home-team goalie was a sieve on a floater from the point or the young opposing star weaved through four home-team skaters and got the shot off with one hand after being knocked to the ice. Show them all. (For one thing, don't confirm to the guy who spent $122 on the ticket that he might have been better off staying home and watching from the couch, because even the cheerleading home broadcast realizes it can't get away with pretending the other team didn't score.)
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Stop pressuring local broadcasters, whether they draw paychecks directly from the franchise or otherwise are beholden to the team, to be relentlessly "positive," no matter what happens. Insulting fans is no way to court or keep them.
When a player who did yeoman's service for the local team, but has moved on in an increasingly transient league, returns -- especially for the first time -- at least show him on the scoreboard screens during a media timeout and allow the fans to give him a nice round of acknowledging applause.