My goodness. You let old farts who are around hockey endlessly make these kinds of decisions? What about the marketing team? How about hiring some image consultants for their views? I'm sure if you had let the GMs decide some years ago they never would have sold womens jerseys.
Thing I don't get about the gold helmets is even if they looked "cool" to some, its not like you are going to sell a bunch of them. Maybe a handful of those desktop sized ones, but its not a real financial opportunity. I get why they have to have 4 jerseys this year, but three helmets is beyond me.
