Flyers introduce new mascot named Gritty

[John Price]

 

[Burke the Legend]

making snow hearts is not very gritty

 

[Rich Nixon]

making snow hearts is not very gritty

Well, his caption on Instagram for that video was "Looking for my snow bunny " so take that for what it's worth. There's a very Gritty interpretation there.

 

[Beukeboom]

Flyers fans could enjoy the toughest team in the league back in the day. Now their focus is a marketing gimmick making hearts in the snow. How the mighty have fallen...

Honestly it's a pretty ingenious mascot. Only thing that would work there and has made more for the team than anything since Lindros in terms of marketing outside of the Philly area.

 

[Absolut]

Best thing that happened to Philly since drafting Provorov.

 

[Johnny Rifle]

I'm surprised nobody came up with the obvious rhyme.

 

[Ozz]

I'm surprised nobody came up with the obvious rhyme.

What, Shitty? If so, that was made about 500 times roughly 10 seconds after he was unveiled.

 

[Broad Street Buddies]

 

[Rich Nixon]

Don't think it was posted in this thread, but AdWeek did a great story on the formation/operation of the Gritty machine. I was one of those people that hated Gritty on first glance and was in love 3 hours later, having finally realized the genius. If you want to quantify the success of Gritty so far, here's a nugget from the new AW story:

...media coverage of Gritty’s first 30 days generated an enormous audience, reaching nearly 70 million people on TV, with a local audience over 16 million. Online, Gritty garnered nearly 5 billion impressions, worth $151 million in earned media.

As someone who works in publications/creative/marketing, that is ABSOLUTELY BONKERS. Like, a dream scenario. The Flyers hit a 5,000 foot home run with this thing. Gritty is literally the only thing they have done right this season.

The mistake they made, if you can call it that, was not realizing that it would be so successful-they had no merchandise on hand from day 1, figuring it would take time to become liked enough to sell any. Coulda cashed in hard.

 

[Sam Spade]

 

[Jtown]

Gritty has just become the most followed mascot on Twitter!

 

[klikkar]

 

[Jeremy2020]

They should put him in goal.

 

[Ceremony]

Why is the Gritty family eating a Gritty

 

[Pens x]

I was always kind of curious why people call red heads red heads and not orange heads?

 

[Lazlo Hollyfeld]

I'm not sure how to feel about this whole Gritty thing. Has Brian Burke weighed in?

 

[JenniferH]

I'm not a Flyers fan, but I am a Gritty fan.

 

[Shakey Rustie]

Even the BBC is covering Gritty:

How a US mascot became a viral sensation

 

[Tommy Shelby]

Why is the Gritty family eating a Gritty

They eat the weakest member of the tribe each year, ensuring genetic superiority.

 

[koyvoo]

Has Gritty gotten any sleep yet?

 

[penalty reviver]

Why, they didn't model him/it after a cannibalistic pedophile / torturer?

 

[Mick Riddleton]

Gritty is their best trade chip

 

[member 157595]

Gritty is their best trade chip

More untouchable than McDavid and prime Lemieux put together.

Come to think of it, Gritty would probably for real have McDavid and a prime Lemieux put together in a basement dungeon.

 

[CanadianPensFan1]

Maybe Gritty can coach. And assistant coach. and play goal

 

[ZZamboni]

I Still think it’s an abomination and terrible mascot