Tra La La
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http://www.boston.com/sports/other_sports/articles/2005/07/31/espn_may_soon_have_company/?page=1
That's why rumblings that Comcast is poised to mount an all-sports challenge to ESPN, perhaps using Outdoor Life Network (OLN) as the platform, have created such a stir. Comcast isn't a start-up, and, more important, it has deep pockets
The first piece of the puzzle to achieve all-sports legitimacy would be to acquire the NHL's national rights. Indications are that such a deal is in place and waiting to be announced this week, once the NHL finishes anointing Sidney Crosby as its savior during this weekend's draft festivities in Ottawa.
Several TV consultants said, ''If OLN gets the NHL, it won't increase their distribution." OLN is in 63 million homes, compared with 89.3 million for ESPN2. But the NHL would provide a lot of potential programming,