It's no different from a regular business. We are the consumer of a product, we enter voluntary transactions to enjoy the product they produce. We don't have any more rights or privileges when we buy an iPhone, it's no different when we buy tickets to sporting events or buy a jersey or anything else. Fans are simply the consumer, we pay money for a product that we enjoy, and that's the extent of the transaction.
Just how owners pay the players for the value that they bring.
Anything left over is up to the owners/shareholders discretion. Without owners their would not be a product. Without fans their wouldn't be revenue, without players, their wouldn't be a product, and without the owners, there wouldn't be the infrastructure needed to run the club and sport.