You can’t always count on the cap going up . If the Canadian dollar goes down the cap could stay the same, if Settle is a bad team and after a couple of years fans could lose interest and cap would go down as there more players to share HRR with . TV rights should push the cap up but spending money because the cap may go up will end up causing another lock out . it is a flawed business practice to spend money base on things that haven’t happen yet . Heck just a couple years ago “ I think the year Nashville went to the finals “ the cap was projected to take a big jump and it end up close to the same as the previous year . I remember read it was because 2 small market teams were in the finals .
That’s true but several factors are happening;
Seattle is coming and that will add to HRR regardless if they are good or bad. One thing is guaranteed. They sold out in under 10 minutes. They will have a full building plus new merch sales for 4-5 years.
Legalized gambling across the US. The new XFL has tapped into this and made it a cornerstone of revenue generation. Thier broadcasts feature prop bets, over/under, points spreads etc etc on the screen full time as part of the stats. The NHL will take advantage of this and it will add to HRR.
US television rights are being renewed. Bettman already stated there will be no exclusivity and are selling “dates”. In other words a network will bid on Wednesday Night Hockey, Sunday Night Hockey and various packages along with increased regional packages. Streaming rights will be huge. Either way this will add massively to HRR.
Digital add content is coming where each regional and national network across the globe can sell thier own on screen digital adds for rink boards, glass and maybe even the ice surface. This will add to HRR.
Sponsors on jerseys. Not a question of if but a question of when. This will add to HRR.
If the Canadian dollar gets any weaker it means Canada is in serious trouble. The chances are our dollar improves versus declines over the long term. That adds to the HRR.
The cap is going up. No question about it.