I don’t think that Fletcher knew how big the job is that he has here. He probably thought re-tool when it’s still rebuild. Right now he has to decide what the Flyers of 2021 will be in the future that will sell tickets and win in this town. Unfortunately for him that dye has been cast.
Looming over everything today is the past. Ed Snider built a money making machine in this town with a certain type of hockey, that being a highly competitive club. It made Flyers tix the toughest to get in town for decades. The players were heroes in the city.
Like it or not, Fletcher has to understand what is Philadelphia hockey. If he moves away from that, he loses his fan base/$$$$. The fans will even support losing if the team competes. Soft hockey that wins is not really what’s wanted here. Soft hockey that loses draws nothing but scorn in this town.
Ok, I'm going to post what I prepared earlier, kind of my old school circa 2009 long form posts I used to do since this post comes the closest of some of the more real discussions that I think is supposed to be the purpose of this thread. Somehow this never mentions AV or Ed Snider by name, and only Giroux's expiring contract next year. I don't think Fletcher's standing can be eschewed without business context.
These are things I've been thinking about for a while here now, there's a lot of things about this that go beyond the stats. This is a topic that doesn't need to be filled with what people's xG's are. We can talk about the culture and the hockey ops, but that also includes the business ops. The inaction of the hockey ops here may have been stomached, but I am pretty confident business ops are absolutely furious. They gotta sell this product, and they're going to take the heat from the fans they connect with (e.g. STH's) for things they are not really accountable for. This whole paragraph I wrote before the next three or four which was to be my main point and I probably repeat some of it.
It's amazing how everyone is both annoyed at Dave Scott for being silent for 2 years while at the same time in complete fear that he's trying to pull too many strings. That isn't to be critical of what anyone thinks of that. I think the reality is very much closer the latter. One thing I've read and heard often from national writers is that people should not underestimate the pressure GM's are under to make the playoffs this season. It's not to make money in the playoffs, but everyone's marketing departments have to be able to sell a return to full crowd in an economy where people will have way less disposable income and they're not going to lower prices. They have to sell season tickets, because there's no other star attraction they're going to be able to get that could mitigate that with single games.
For those who think Dave Scott just sees the Flyers as a Comcast asset to bring in the dollars - let me tell you what you don't want IMO. You don't want for Comcast to decide this ain't worth it. As a conglomerate, Comcast basically prints money, the best thing for the Flyers would be for them to remain a profitable yet innocuous asset that the Flyers can tap into as needed as the world recovers from a pandemic while no one at Comcast pays attention. As owners of NBC, Comcast is already cutting out their national sports network which has been in the midst of surpassing ESPN2 - they have been successful with NBCSN, they have generally followed their long-term masterplan despite and they're
still cutting it and don't have to. We don't want Comcast to sell to a group of millionaires or a single billionaire owner who can decide that they can't fire a coach because they don't want to pay another one, or that the GM gets a new player budget every season. One team I refer to often in that is the Florida Panthers, where a year after paying Sergei Bobrovsky $10M/year their hockey ops were told they had to cut salary by $10M and traded Vincent Trocheck for peanuts.
This team threw in the towel on that and are not going to have made the playoffs in consecutive seasons since Lavy was coach. Even in 2018 when they did make the playoffs and had a number of players have career years, there was zero buzz in town for a playoff series against our primary rival. The coverage the team gets in town is always negative if they even get any at all. Unless Covid was a bigger factor than we're aware of, this will be the worst of them all. I am a STH, and quite frankly I am smarter than their sales pitches as many of you are, but I still took the call and heard them. The young team everyone was promised for years has let them down, and their marketing and sales pushed Carter Hart very hard. I think my rep's exact words were 'we finally have the goaltender,' and I chuckled but didn't really stop him because I knew what I think about what happens with goaltending in this league, but I can promise you there's a lot of people out there who heard that pitch and watch him have literally the worst season any goaltender has had who are chomping at the bit to clap back. It's one thing for your hockey ops to lack credibility, it's another thing when the business ops fall short in generating sales because they too lack the credibility.
I don't think Fletcher is in a safe position as people think. He's not getting fired this year unless there's something we don't see out there, but he's had to fend off the dogs above him once before when he was hired - he was hired under the pretense that he was going to get aggressive to get back in the playoff mix in 2018-19. And now this has happened this year. It may not seem like it, but he's going to be under rather scrupulous pressure for the rest of this calendar year and probably the rest of whatever time he has left here. He's not only going to have to be aggressive, but he's going to have to be right on everything he does. The way this season has played out, I'm pretty confident that Fletcher has pretty close to zero room for error. There's no more bad luck, or things happening, or any other mitigating factors. The Flyers have always been about do or do not. The fanbase has been cultured that they are to be judged on what they do in the playoffs. The last time the Flyers sunk into irrelevance, they went out and got Lindros, but that guy isn't out there now. A new generation of young millennials and zoomers are being cultured that the Flyers are irrelevant and have nothing to offer them. Sports is more and more in the business of entertainment and attractions and the Flyers lack both. Really, the sport itself does too.
We all know the team has to have a buzzworthy off-season. But I think they not only have to have a buzzworthy off-season but also start hot next season, AND maintain it into the playoffs - oh by the way there's a flat cap. And the thing they need most is the least attainable - a star attraction, because that should be a player(s) and not your mascot. And make no mistake that the star player of the Philadelphia Flyers is Gritty and it has been that way almost from the moment he was introduced - Gritty is the most visible thing about the Philadelphia Flyers, so imagine how worse off they would be if there was no Gritty.
Patience has been asked for again when it has not been earned, but they've made their bed so now they're going to lie in it. Here's the harsh reality of the direction of the team: I've always said this is a 3-year program leading up to the expiration of Giroux's and Couturier's contracts. Business-wise, unless the team shows themselves to be a contender next season and go deep in the playoffs, it inherently becomes a 5-year program because everyone's seen the every-other year thing, they won't be able to sell the product next summer either, unless they have a year poor enough where they really do burn the whole thing down, then we are through the looking glass.