Crosby would make more money in a large market...

Discussion in 'Fugu's Business of Hockey Forum' started by sakicisstupid, Jul 20, 2005.

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  1. sakicisstupid

    sakicisstupid Registered User

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    http://www.sportsnet.ca/hockey/shownews.jsp?content=h072013A

    "His endorsement levels would be phenomenal in a large market compared to what he would get going into in a small market," said Keith MacIntyre, president of K. Mac & Associates in Mississauga, Ont., which advises companies on sports marketing.

    Wherever the consensus No.1 draft pick plays, "he's still going to get the deals with the equipment manufacturers, he's still going to get the deals with some of the core athletic apparel companies and so on," MacIntyre said.

    "But you put him into a big market like New York or Toronto and he'll make 10-fold what he would make elsewhere."


    Yowzaaa! Gotta love how the competitive field has been leveled eh?
     
  2. FLYLine27*

    FLYLine27* BUCH

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    Hello Crosby at 25. :yo: :sarcasm:
     
  3. sakicisstupid

    sakicisstupid Registered User

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    Who'd be his linemates? Holik and Messier? :biglaugh:
     
  4. Phanuthier*

    Phanuthier* Guest

    But the NHL player leading in $ endorsments plays in Calgary :eek:
     
  5. futurcorerock

    futurcorerock Registered User

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    Crosby in TO < Crosby in New York

    Canadian Dollar < American Dollar

    It's not about small market-big market, it's about TV exposure.
     
  6. HF2002

    HF2002 Registered User

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    Not 48 hours from now. RBK and Gatorade will be in Times Square by then. ;-)
     
  7. Broadway Brett

    Broadway Brett Registered User

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    And in other news, man discovers fire.
     
  8. sakicisstupid

    sakicisstupid Registered User

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    was it sean avery?
     
  9. What a load of crap. Sounds like a bitter agent and nothing more. Who are making the most in endorsements right now? A Toronto Maple Leaf? A New York Ranger? How about a Calgary Flame and a Vancopuver Canuck. Yup, you GOTTA be in a big market to make endorsements. Facts prove otherwise. What a freakin' idiot.

    :shakehead
     
  10. gerbilanium

    gerbilanium Registered User

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  11. GKJ

    GKJ Global Moderator

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    I love LA....
     
  12. Jackets16

    Jackets16 Registered User

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    2 things come to mind when i read this:

    1. DUH
    2. This coming from someone in Mississauga, Ont :)
     
  13. Two different types of competitiveness isnt it?
    No bitterness involved here, makes perfect sense to me. Although the all-knowing HF'rs know better.
    Don't hit the snooze button and smell the perculator
     
  14. s7ark

    s7ark RIP

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    I agree, but I think it would be better for Crosby to learn the game for 7 years and when he is 25 have a big market team make a play. By then he will likely be established as that young, talented, good-looking, polite superstar of the NHL that is always challenging for the MVP and scoring titles. Casual fans in the US will start to hear his name in conversation and then have him explode onto the scene. Kinda like Gretz leaving in his prime to LA. Except this time do it with New York. At 25 this kid will be a marketers dream.
     
  15. Larionov

    Larionov Registered User

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    Don't you just love when so-called "experts" grab numbers out of thin air, without any supporting evidence whatsover, and the media just obediently runs with it completely unfiltered? Almost instantly, a group of average fans on a message board have proven this guy to be an uninformed doofus.

    In terms of endorsements, Crosby would almost certainly be better off in any of the six Canadian markets as opposed to the U.S. Frankly, with a player of his magnitude, I really don't think it's going to matter much, but to the extent it does he will earn more in hockey-crazy Canada than in the States.
     
  16. Digger12

    Digger12 Gold Fever

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    The thing that sticks with me is watching TSN tonight, and they're interviewing 'hockey fans' on the streets of New York. It was pretty much like this (except for one guy):

    Reporter: Are you a hockey fan?
    Fan: Oh yeah...
    Reporter: Who is Sidney Crosby?
    Fan: *blank stare*

    Just my opinion, but I think Sidney Crosby in New York would be a huge waste, AT THIS STAGE OF HIS CAREER. IMO The Rangers should be his 2nd or 3rd team, not his first.

    Have him get some notariety first, THEN go to New York to maximize his drawing power.

    having said that though, I think this whole '10 times' crap is just that. Iginla and Naslund make more in endorsements than anyone, and look where they are.

    How much $$ has Sundin raked in from those soup commercials? Or Messier hawking Lay's potato chips?
     
  17. Thats the point, a player like Messier in Canada would automatically get the equipment deals, drink deals, etc etc for the purpose of marketing in Canada.

    That same player in the US would still get those Canadian marketing deals, but also on top of that, he would get the countless marketing deals for non-athletic type products that will only increase his visibility to a non-hockey product market.

    Make fun of the Lays commercials and such, but Messier increased his awareness to the casual hockey fan with those funny commercials.

    It isnt about Crosby being good at a young age and impacting hockey. For marketers, it is about awareness and impacting consumers with well-placed and recognizable pitchmen.

    Not for nothing, but Crosby on local Phoenix TV selling bedding for "Jimmy's Mattress Barn" or on CTV selling power tools for Canadian Tire is a far cry from Crosby in New York selling Midas Mufflers to the whole United States.

    (and I am not knocking Jimmy's Mattress Barn, you guys are great! Keep it up!)
     
  18. sakicisstupid

    sakicisstupid Registered User

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    I'm also wondering how much Kovalchuk made with his ads. To be fair, Atlanta, Vancouver and Calgary aren't small markets. Unfortunately for this agent, he suggests there's more exposure in the biggest markets. Generally its true but it isn't always the case. Should Sidney Crosby go to Edmonton, I'm sure he'll get plenty media attention. But, there's no doubt there are far greater money raking opportunities elsewhere.
     
  19. Bottom line is that Toronto, LA, and New York are the BUSINESS, cultural and media epicenters for Canada and the US.

    Most money to be made by far are in those three places.

    Oh, and uhhhh, Sheboygan and Moose Jaw as well. Can't figure it out, but it is true...
     
  20. Digger12

    Digger12 Gold Fever

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    Hell, he'll get plenty of media attention wherever he ends up. Imagine if he goes to Colorado?
     
  21. JayPSU

    JayPSU Registered User

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    Or he could go to Philadelphia which is another HUGE market only there is a great supporting cast for him to join. He wouldn't have to be a superstar right away. Can you imagine a core young group consisting of Crosby, Carter, Richards, Gagne, Niittymaki, and Pitkanen? Playing in Philly under Ed Snider and Comcast, you can be sure he'd be incredibly well marketed. Philly would be the best place for him to settle in, grow, and make great money.
     
  22. sakicisstupid

    sakicisstupid Registered User

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    I'm trying not to. The Avs have a better shot at winning the cup 2 years in a row than landing Crosby. :D
     
  23. sakicisstupid

    sakicisstupid Registered User

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    The best thing for Sid is good linemates. He needs to put up points fast just to live up to the expectations. Unfortunately, people are hyping him up as Lemieux when he realistically will be no better than Sakic or Forsberg.

    Ideally, I'd like to see him play in Philly, Colorado, Atlanta, Tampa, Ottawa or Columbus because they all have young players (except for the avs but they have sakic, tanguay and maybe forsberg) that are performing well and would complement Crosby exceptionally. He needs to be in an environent where the pressure won't be solely focused on him.
     
  24. PecaFan

    PecaFan Registered User

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    I think Crosby's endorsement potential is being way overrated here.

    First of all, he's *already* over-exposed. I'm already tired of seeing his mug. There's no way in hell I'll ever purchase any product he's associated with.

    And frankly, he's just not very personable. Always comes off as wooden when I see him.
     
  25. I in the Eye

    I in the Eye Drop a ball it falls

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    But you're a 50+ year old man... Of course there's no way you'd purchase any products he's associated with, as I assume he wouldn't be associated with Ben Gay or Tiger Balm :sarcasm:

    Just kidding, PecaFan...

    My point is that if someone is not in the market to purchase the products he's endorsing, he is not going to persuade someone to purchase the product - no one will... I don't care who is endorsing Viagra (not even Jennifer Love Hewitt), she won't pursuade me to buy Viagra because I currently have no interest or need in pursuing the product category...

    If someone is, however, in the market to purchase hockey equipment or have his/her muffler fixed, having Crosby attached to a specific product will perhaps influence someone to choose the hockey equipment or muffler repair service that Crosby endorses - assuming that the someone actually likes and respects Crosby and his opinion...

    In a big US market, IMO, a polite, clean cut, fine young man like Crosby would have greater opportunity to associate himself with larger household name US products and services... perhaps, for example, Johnson & Johnson or Wendy's (i.e. products where the companies want to portray a "clean cut", wholesome image) would perhaps be a good fit for a babyface like Crosby... Well known US products and services, and greater exposure of himself (and consequently, the NHL) to a larger population... It makes sense, IMO, that he'd have the potential to make more endorsement money in New York than Edmonton or Vancouver... not that he wouldn't make large endorsement money in Edmonton or Vancouver (the cream always rises to the top), but IMO, he'd make a lot more in New York... and in the process, garner a lot more media attention for the NHL in the States... You can potentially make a lot of money in Canada, but you can potentially make a lot more money in the States...
     
    Last edited: Jul 21, 2005
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