I was thinking that since Melnyk is already above his budget, but dangerously close to the cap floor, of some ways to help him out. One idea is to not tax the students or poor people. So how about increasing the parking fee? How much would you (or your parents) be willing to pay for parking? 20, 30, 40 dollars? This could greatly increase revenues without harming ticket sales too badly because the people with cars obviously have money.